To stay ahead of your competition as a web development industry, you have to be constantly evolving. The industry is a dynamic one with new elements and trends been added daily. That said, we have compiled some web development trends that you should consider. If you are considering a new market to tap into, this article is definitely for you.
Voice search optimization
The competition between Siri from Apple, Amazon’s Alexa, and Google Assistant from Google has been heating up over the years. The multi-billion-dollar companies are lining up deals with product manufacturers to exclusively use their voice virtual assistants. And as a result, the use of smart home products has spiked.
In the coming future, we are bound to experience an increase in the number of apps using voice activation features. The convenience is unparalleled.
A trend that has been noted and documented by researchers is the skimming of web pages and websites. Unlike books whereby a larger percentage of the content is read, webpage visitors are intentional about spending less time searching for information.
As a result, single-page websites are one of the hottest trends of 2021. Product websites and freelancing individuals are already using these websites to advertise their services. Single-pages cost less in terms of web hosting, increasing their uptake by both individuals and service companies.
Artificial intelligence and relevant content
One man’s meat is another man’s poison. Every person has his or her tastes and preferences. This has been in literally every element of life. Artificial intelligence is picking up on this and only displaying relevant information to a user depending on their history.
The artificial intelligence will collect information from a user as they visit a particular web page. As time moves on, the AI tailor-makes content to meet the customer’s preferences. This technology can serve well, aligning the preferences of a customer to those of businesses and companies.
The use of chatbots
Corporations and institutions no longer need an actual person manning the customer care desk 24/7. Chatbots have changed the status quo, offering an automated communication solution. Chatbots are designed using machine learning algorithms. Common and frequently asked questions can be answered appropriately.
The use of chatbots saves companies time and resources spent to hire customer care executives.
Protection from data breaches
Malicious intent by hackers over the years has significantly increased. After all, the affluence of a company can be correlated to the information that it holds. Companies are going to great lengths to protect their data from breaches of all kinds. Web development companies have a big part to play in this.
One significant web development trend is the use of HTTPS protocols. The measure ensures secure communication between two machines or devices. Personal information shared can be only be accessed by the relevant parties.
By incorporating these web development trends, companies are opening new markets and also offering services that meet new demands from users.