TikTok followers and participants are curious to know how the latest booming app works. Well, let’s dive into it. So, what’s an algorithm? An algorithm is a set of instructions that works to solve a problem. In the case of any social platform, it determines which type of content which the user will come across.
The popular type of video content is associated with young users aged from 10 to 29. However, that doesn’t mean the social media sensation has no content for older suer. TikTok boasts of the different varieties it offers to the whole world. As for showing which content will be displayed in the For You Page, the algorithm will play a huge role in this. Your preferences and activity history will generate For You Page recommendations and available home options.
Other features and factors that affect the TikTok algorithm are the following:
These are the activities you are involved in. They include the following:
- Video likes
- Video shares
- Video downloads
- Video creations
- Videos created
- Followed accounts
The algorithm scales the strength of interest by gauging how far a user got in the video. We will discuss this later.
- Background music and effects
You should expect to get relatable content with a particular hashtag you use.
Device and account settings
These factors do not matter that much as likes and video information. Examples of device and account settings include:
- Language preference
- Country setting
- Device type
Once you have that in mind, we can go deeper.
Right now, TikTok has not yet on organic reach. Meaning that it has not reached its peak. It’s kinda like YouTube in the past. Just a bunch of cat videos, TV and movie trailers, and funny clips. That is in the drain. This platform is growing at an incredibly fast pace that no one expected. And all of us can see the spiked growth last year during the coronavirus. We predict that more is coming. If you want to start a business or become a content creator, then TikTok is your ticket.
If you want to understand the TikTok algorithm, you need to read in between the lines. The objective is to keep people in the app. It’s too bad that I can’t shout those words into your ears. It’s not about how great your content is. It is about:
- Watching the time you are getting. To optimize this, you should shorten your videos. The longer the video, the lesser the percentage of completion rate.
- Watching time completion.
- And if there is an audience for your content according to TikTok.
You should also know that TikTok favors broad content rather than specific content in your niche. If your content doesn’t trend, you either have too long videos, too specific videos, or TikTok has failed to find an audience for your content.